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[01.09] 2002-02-11
1. SHADOW DOMAIN
We create a search engine-only shadow domain site dedicated exclusively to generating loaded context pages based on linguistic frequency parameters, keyword density optimization algorithms, extensive real life search terms analysis and proprietary cloaking and dynamic page generation techniques.
This shadow site will typically consist of a minimum of 50-60 optimized pages, preferably more, depending on budget.
We suggest registering a shadow domain related to the primary one, e.g. “clientdomain2.com”.
Rights to shadow domain name will, of course, be ceded to client.
The main reasons for this procedure are the following:
a) Most major search engines are beginning to rely increasingly on in-site context/content relevancy to determine search rankings.
This is not, however, as might be assumed, merely about some relevant text content: as theme relevancy has to be determined by automated programs (spiders, crawlers, indexers, etc.), the overall procedure is fairly sophisticated and complicated.
Content is being analyzed for linguistico-statistical plausibility; overload of keywords (i.e. more-than-average keyword density) is being penalized as spam; meta tags are losing their relevancy, and the hunt is on for classical doorway pages which are radically being exterminated from the engines' indices.
Three major search engines switching over to context biased ranking algorithms are AltaVista, Google and Inktomi (the world's largest search engine, globally licensed by many major players including HotBot). Others are expected to follow suit in the course of the year.
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